Question. I have a Rank Checker question for you. I recently started keeping track of how our keywords rank through Firefox’s Rank Checker. Last Friday I checked the rank of one of our keywords and it was ranked #180. I checked again yesterday and it was ranked #4! I thought it may have been a mistake since it jumped 176 spots over the weekend. I checked back throughout the day (about 5 times) through Rank Checker and by searching the keyword on Google and the entire day we still ranked #4. Now today (Tuesday) I checked again through Rank Checker and we dropped back down to #190. Do you know why there would be a sudden extreme increase, followed by a extreme decrease back to where we used to be?
There are many reasons for rapid movement in rank on Google. Here are the possibilities, from what I think is most likely to least likely:
All of this is why you should measure your rank at least monthly and as a cluster of keywords not just one or two. But more and more these things do seem to be changing more frequently. That, my dear friend, is why SEO is just so much fun!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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