Q: Does focusing on long tail keywords help with short tail keyword ranking as well?
That’s why I love student questions! This is a very perceptive question! I do not have any concrete proof of this, however, if you look at websites like Geico or Progressive.com, sites that have a lot more budget then you and I have, and when you also look at the results on Google you will often see that sites that have a lot of content and a lot of interrelated content tend to outperform sites that do not have a lot of content.
Now turn this around and think like Google. A website that has a large quantity of content, and a large quantity of content that is interrelated around keyword phrases must be a more important website. In addition, websites that have lots of content have lots of opportunities to show on Google searches and to receive inbound links.
So the bottom line is clear that creating a lot of content that reflects the longtail keywords will probably help you with your short tail keywords. Because it’s not just webpages that are being indexed by Google it is entire websites, and your website reflects the interrelationships among your content and the target keywords.
So this is a more advanced question but I think you are onto something here optimizing on long tails seems to help you with short tales.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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