Q: Google seems to generally know your location. When doing Google searches, is it possible to have Google think you are somewhere else?
Yes, you are correct. When someone types a search into Google if that search query has a local character, for example, a search for pizza or for divorce attorney, then the Google algorithm determines that that search is local, and it localizes the results. It can show either regular Google results and for Google places results, both of which can have a local character.
So localization is very important to many companies seeking to master the art of search engine optimization (SEO)
Now as a SEO professional, you can set your location in a Google search to anywhere in the world to do this follow these steps. First, go to Google. Second, enter a relevant search, such as divorce attorney. Third on the right hand of the screen, click on search tools. You will see your community listed there, click on your community in our case it’s often Fremont, and below that a little box that says “enter location” will open up type in the community you want to search from – as if you are in the community, and hit enter. So for example I would replace Fremont with Chicago and hit enter.
Then start typing in your search queries and Google will act as if you’re located in Chicago.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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