Question. Is Google+ different from Google Local?
It’s confusing. Google has made a mess of the naming conventions for its social media products! Here’s a quick guide to Google+. First and foremost, there is a Google+ profile. This is me as Jason McDonald, an individual. The benefit in terms of Internet marketing of a Google+ profile is that when correctly connected to your website, you can get your picture to show on relevant Google searches. So the first Google+ is Google+ personal, the Google+ profile.
The second type of Google+ is a Google+ page, which is the equivalent of a Facebook page, which is the page of a business or organization. A page on Google+ must be sponsored by a person, otherwise known as a profile. So I as Jason McDonald – the person – sponsor that Google+ page of the , Inc. business.
The third type of Google+ is Google+ local, a Google+ local listing. So if I had a pizza restaurant in Fremont California, called Jason’s pizza, I could have a Google+ local listing. (Here, for example, is my Jason McDonald, SEO Consultant, Google+ Local Listing). So there are essentially three different opportunities with respect to Google+: Google+ profile, Google+ page, and Google+ local.
As if that were not confusing enough, you can combine a Google+ page with a Google+ local listing as one page! So when you set up a brand-new Google+ page, and it’s a local business, you can have one consolidated page that combines both the Google+ local listing and the Google+ page.
In the class on review marketing and local search engine optimization, we go into this in more detail. Please don’t shoot me, I am just the piano player I did not think of the insane naming conventions at Google!
on SEO | AdWords | Social Media