Question: Can you H1 an Image? And how do the catagories show up in google under the link?
For the first one, yes absolutely you can put an H1 around an image, but it’s a little strange to do that. I do not recommend it. What’s better is to next an H1 and an AHREF tag. Progressive does this on their home page (http://www.progressive.com).
Putting an image inside of an H1 can seem a bit tricksterish, so I do not recommend it.
As for the little links underneath a site on Google, those are called SiteLinks. You can read about them on Webmaster Tools, here. It’s a good example of “once you know the question, you can find the answer.” Basically you “get them” by creating a well-designed website, with clear links to MAJOR landing pages and even a breadcrumb trail. Then Google will pick these up.
You join Webmaster tools, and inside of Google Webmaster tools you can “demote” a sitelink, essentially training Google to display the sitelinks that you want. Over time, you can thereby control the sitelinks that show for your website.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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