Question: Is it okay to have the CTA (call to action) on the left side of a landing page (or should it be upper right corner)?’
This really gets to web design and user interface design issues. I, personally, like a very clean C / E / A architecture for landing pages both in SEO and in AdWords:
C = Confirmation / top left corner. FIRST thing that they see. Objective: DO NOT LEAVE! We are a match!
E = Engagement / middle. OK, here’s why we are AMAZING. We have what you need, and are an excellent choice. TRUST indicators.
A = Action / Far right. The eye naturally migrates over there. CONTRASTING color. LOOK AT THIS: take the NEXT step.
EVERYTHING should be ABOVE the fold.
EVERYTHING should be easy to read, simple, quick. People SCAN content / they do not read it!
So I think the far right works better for the action… But some Web designers like it on the left.
What you CAN do is A/B (*Split*) testing. Try landing pages with different formats, and measure your bounces vs. conversions. Then use the WINNER. My guess is the action on the far right will generally be better. It depends.
The more complex, in-detail a product is, the more tolerant users are of badly designed, hard-to-read landing pages as well.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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