Q: or is it just something you include in your proposal and if they don’t like it, they just won’t hire you. How do you educate business owners that paying for this type of SEO is part of web designing…
So you are asking whether when you create a website you should think about search engine optimization. Absolutely! The problem, however, is that historically people create websites first, and then they think about their search engine optimization.
In a perfect world, when a business decides to create a new website or revise an existing website, they would conduct the process in this way. First, they would identify their keywords and make sure that those keywords are friendly in terms of search engine optimization (SEO) and Google. I recommend that they build a keyword worksheet. Second, the search engine optimization team – people like myself – would then architect the website to be SEO friendly. Next, the web development team would worry about the human look and feel of the website, essentially adding the skin on top of the website that makes it beautiful.
However, in many circumstances, business owners only worry about search engine optimization (SEO) after they have created a website which is beautiful, but no one comes to it. We live in an environment in which people create websites as if they are creating parties, but few remember to send out the invitations first.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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