Question. Hi Jason, I just emailed you with a question earlier today, but I had one more. I am just starting and implementing our SEO strategy today and have begun to add more keywords and cross links (with keywords in them) onto our site. My question is: Is it okay to have 2-3 (or even more perhaps) cross links on one page that all link back to the same page on our site? I am adding cross links to one of our press releases right now. A few times through the press release, a service that we do is mentioned. Wherever it was mentioned(which was 2 or 3 times) I made that text a link to that service’s page on our site. Is that fine to do?
The general thinking on this is as follows. First and foremost, the FIRST link FROM a page TO another website is generally considered the most important, and the definitive link. So the FIRST link should be considered the most important; optimize it for your target keyword. Additional links may, or may not, help or even be ignored. Now links FROM a web page TO multiple domains may matter as well; the thinking here is that the “link juice” FROM the originating page is split. No one really knows for certain, however.
In addition, be aware of the Penguin issues here. Press Releases now are generally NOFOLLOW links, meaning that they do not pass PageRank or Link Juice, so in that sense it may not matter at all. In building regular links, that are FOLLOW links, you want to watch out for overoptimization. If you overoptimize your links, Google may penalize you.
Link-building post-Penguin is very, very much about trying to create “natural” inbound links to your website, or at least inbound links that “mimic” what natural links are like, only more so (more quantity, slightly more focused).
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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