Q: B. How to improve your rankings on YouTube videos?
YouTube is, of course, owned by Google, and so it is not surprising that SEO for YouTube is very similar to SEO for Google. Here are the steps to SEO’ing a YouTube video. First, when you upload a video to YouTube, do some keyword research using the various keyword tools. Identify logical keywords and keyphrases that people enter into the Google or YouTube search box. Then place those keywords INSIDE of the VIDEO TITLE. This gets the video a chance at showing on Google and YouTube searches, and on YouTube, on the right side as a ‘suggested video’ when someone is browsing other YouTube videos.
Second, write a keyword heavy video description. This is VERY helpful. Create subject / verb / object sentences that contain the target keywords in natural English syntax. Related to this, in the video itself, use the keywords as these are transcribed on YouTube and clearly the YouTube and Google algorithm ‘read’ these transcriptions. So if your video is about how to select a divorce attorney in Los Angeles, be sure to use those words – divorce, attorney, los angeles – in the video itself.
Third, get video views. YouTube clearly rewards success: the more views, the more you show, the more you show, the more views. Some people advertise on YouTube first to drive up the view count.
Fourth, get external links TO your video. When other people link to the video and/or embed the video, these ’embeds’ as they are called seem to count as “links” to your Video, and the Google / YouTube algorithm clearly rewards inbound links. So getting links is as much a part of YouTube SEO as it is of regular, text, Google SEO.
That, my friend, in a nutshell is YouTube SEO tips and tricks.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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