I saw press releases under the “do’s” in terms of original content but also under the no-no list for Penguin.. Can you clarify?
Press releases used to be a fantastic SEO strategy, as you could create a press release, embed an optimzied link (keyword heavy) and then using syndication, get those links replicated across many tens or even hundreds of sites. Unfortunately in the summer of 2013, Google cracked down on this practice and so press release companies all added ‘nofollow’ attributes to these embedded links. This really damaged their value as a link-building tool.
But, that said, they do have other values. 1) Having a press release on your own site is yet another excuse for content, and gives you a freshness boost. So generating press releases on a systematic schedule is a good ideas in and of its own right. 2) As I teach in my classes, by embedded naked (http://) links you can still get some replication of links and by putting keywords nearby you can still use them for SEO, and 3) you can also use press releases to get the release ITSELF to the top of a Google search, and then direct traffic to your landing pages.
So whereas they used to be FANTASTIC. They are now just GREAT. I still recommend them highly, but their link-building value has been severely compromised by Google.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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