Question. I just watched one your YouTube videos about the Google Keyword Planner tool. I really appreciate you creating your awesome videos. You explained that the Keyword Planner tools only shows you the monthly searches for an “exact search”.
In my case I am creating a Spanish course for people that want to travel to a Spanish-speaking country. I noticed that “learn spanish for travel” has only 20 searches per month; however “learn spanish” has 33100 searches, so if my course’s name is LEARN SPANISH FOR TRAVEL, does that mean that it would only show on those 20 searches, or if google considers the fact the Learn Spanish is part of the name and would include my course website when people type in “learn spanish”.
Answer. Yes, you are correct in the sense that a search for “Learn Spanish” in Google will pull a lot of content that matches not that phrase exactly but also includes more expansive phrases “Learn Spanish for Travel” or perhaps “Learn Spanish for Business,” etc. The concept to wrap your head around is that Google works on a “best match” principle, all things considered. So take a long tail search such as “Learn Spanish for Travel”:
The most important attribute here is the <TITLE> tag, and the <TITLE> of your web page. You want it to match as closely as possible. Of course since different people search differently, you have to adjust your TITLE tags to capture the “most common” word patterns.
The new Keyword Planner only gives us data on exact matches, so you are often left to guess, or make an educated guess.
Beyond that exact match issue – trying to get “as close” as possible to how people search, don’t forget the incredible importance of inbound links. The page that has many, many powerful inbound links will beat the page that has the exact match. All things considered, links matter for more than on page SEO.
So not only try to get close to how people search; build great inbound links.
Finally, this is a great example of why blogs are so valuable. A blog allows you to have many, many pages and each of those can laser target a different keyword / key phrase variation.
In sum, the Google algorithm clearly favors exact matches / closer matches but other factors come into play, especially inbound links.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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