Q: Before you taught about Footers with keywords throughout your site. Is that good or bad now?
Q: should you use canonical and 301 redirect or just one of those if you have moved content from one site to another.
I am still a big fan of a short, keyword heavy footers on websites. These a) raise the keyword density site-wide, b) get natural syntax onto the pages, and c) allow for link-sculpting around your target keywords. Having a footer like this is helpful to users and to search engines; so I do not see anything wrong with it, if it you do not over do it. I have seen good success with this tactic.
As for the canonical meta tag vs. 301 redirectcs, they mean different things. A 301 redirect is a ‘permanently moved,’ and a canonical meta tag just points to the ‘authoritative source.’ That said, in terms of redoing a site, I do think that there is slightly more SEO energy in using canonical redirects vs. 301’s. I have a post on Amazon on the top SEO books and Amazon uses canonicals rather than 301’s after a name change; they might know something that you and I don’t. So, short term, I think canonicals are slightly better. But you can transition a site: use canonicals for a while, and then longer terms ‘kill’ the older pages off with 301’s.
No really clear answer here.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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