Q: If any web site doesn’t show xml file sitemap, how then do you create it?
Q: I mean if website www.mycompany.com/robotos.txt page does not exist, it means my site map not exist !! So how to creat my site map and how to publish my xml file?
First, you have to set up your HTML sitemap. This is a simple ‘best practice.’ Using a free program such as XML Sitemaps, you can create your HTML sitemap. Then upload this file to your website, as something like http://www.yourcompany.com/sitemap/index.html. (You may have to ask your Webmaster or ISP how to upload a file!). Next, using the same program create an XML sitemap.
The XML sitemap is NOT (!) for humans! It is ONLY for Google. So once you create it, upload it to your root directory as in http://www.company.com/sitemap.xml. So now you have a full XML sitemap for your site.
Now, you have to notify Google (and Bing) that your XML sitemap exists. How do you do that? In Google and Bing, go to Webmaster tools. Then follow their instructions to ‘submit a sitemap.’ Both of the Webmaster tools platforms are pretty straightforward.
Then, go back to your website, and create a robots.txt file. This is a simple text file that tells the search engine robots (the ‘bots’) what they CAN and CANNOT crawl. Following the proper syntax (you can use mine at http://www.jasonmcdonald.org/robots.txt:
Make sure it has that line in it; that line says, HEY search engines, CRAWL EVERYTHING!
Then, make sure you have a line that indicates the http:// location of your XML sitemap as follows:
Finally, don’t confuse the importance of an XML sitemap. It’s nice, and it’s probably helpful but really the MOST important thing in SEO is inbound links and the clickable traditional navigation FROM the home apge TO your landing pages, and thereby to all of your other pages. So the traditional navigation, traditional HTML sitemap is actually MORE important than your XML sitemap.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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