Q: When you have a product that is sold in various countries, is it better to have various tld (top-level domains) domains like product.com, product.nl, product.co.uk, etc.. pointing to one site with subdomains or creating 1 site for each domain?
Answer. Google clearly pays a lot of attention to local issues, and that is as true at the country level as it is at the city or state level. So, all things considered, let’s look at if you want to show up for Google.ca vs. Google.com (the USA Google):
You imply something else in this question. Having empty domains pointing at a robust domain. I don’t see a lot of value in this strategy, whether for localization or something else. The domains need to have robust, unique content. So really you end up having to manage multiple sites.
You can do this on ONE domain but it is more complex and less effective, IMHO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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