Q: Does the title tag have to be a complete sentence that also appears as is on the website? Or is it meant to be a mix of keywords?
Q: When we tag our pages, should we treat each page on the site as a title page? Should we create a title tag for each page?
Answer. As we learned in class today, the title tag is the most important tag for SEO. You must define your target keyword and place that in the title tag. That is the minimal condition.
We also learned that the homepage title tag is the most powerful tag on any website for search engine optimization purposes.
Now, here is where it gets a bit more fun! Your title tag becomes the headline that appears on the Google search. Once you get the keyword into the tag, you’ve done the first thing. You have sent a signal to Google as to what keyword you wish to dominate. But, there is a second element: getting the click.
So, like the headline of a good advertisement, your title tag needs to be exciting! Write it like a bulleted headline in a newspaper. Give it some pizzazz. Make it sexy! A good title tag sells the Google searcher on whether they should click. So do some Google searches such as reverse mortgage, or online coupons, and read the title tags allowed. You will see that people write them with some pizzazz and skill so that they not only include the keywords but they also sell the user on clicking from Google to the target website.
Your second question has to do with all of the webpages on your website. Yes, as we read in the Google search engine optimization starter guide, you must write a unique and accurate title tag for each page on your website.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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