Q: I hear the term “optimize for keywords” I have heard several people say use the Google keyword tool to get the list one should optimize for. So once you get a list what do you do with it? What is the optimization?
Answer. Once you know your keywords, what do you do with them? That’s the question, isn’t it? Well, first and foremost, you have to understand SEO and Page Tags. As I teach in our second class, you have to ‘weave’ your target keywords into your website page content, especially the all-important TITLE tag, getting that tag to contain your target keywords. Then on down the list, such as the HEADER tags or IMAGE ALT tags. Once you know your keywords you weave them into your tag structure.
Next, you need to write strong, keyword heavy content in natural syntax. Google rewards content that is between 3-5% dense, and more importantly is keyword heavy and reflects how normal people write and speak English (latent semantic indexing is the fancy smanshy term for that).
I have a YouTube on the topic here.
Beyond that all of SEO is all about creating an orbiting set of ‘planets’ around your keywords: great content, a great website, inbound links, freshness, social mentions. It all works together to get you to the top!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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