Q: Your example of Plumbers Wichita but if use that keyword and also best plumbers Wichita could end up with too much density. Example: If I have two phrases that are similar say:
How do I decide keyword density? If I put each of these in the content aiming for 3% density it will be 9% cause john ~ training will be In there too much cause part of the other word. And if I give each just 1% then I don’t have enough density for one of the keyword terms. Do I just pick one if similar or six it up and divide the density among all three?
Answer. There are really two issues here. Correction more than two, maybe three. First, there’s the issue of keyword focus. Many of the search engine optimization experts do not do a good job of explaining focus. One of my favorite proverbs is the Nigerian proverb: "Man who goes after two mice, catches none." When you are creating website content, especially content outside of your home page, you want to very tightly focused that content on a specific keyword.
So before you even start to think about keyword density, identify the keyword focus of the webpage you are working on. So in your example you might actually have one set of pages, or one specific page rather, about John Q training, explaining his training classes. And you might have another page on John Q training videos, which is much more tightly focused on video training, and the word video. So, all things being equal, you would probably want to webpages: one for training and one for training videos.
When we get to blogging, we’re going to learn that a good blog post is all about focus. Such try to focus your blog posts on very specific keyword phrases, and don’t be the Nigerian who went after two mice and caught none!
Secondly, let’s talk about keyword density. Many SEO experts get very fixated on numeric density. There is definitely a numeric aspects to good search engine optimization writing, and that density is often about 3 to 5%.
However, the third element is what is now being called latent semantic indexing, in this gets to basically write your content in natural English. Write your website content in ways that real people talking real people bright, so that you don’t have just keyword density but you also have natural syntax. This is where the helper words come in. For plumbers, it’s not just plumber but ‘best plumbers,’ 24/7 plumbers, plumbers in Wichita, Emergency Plumbers. All of those are very close helper words to plumber, and work well as one page. But for ‘sump pump repairs,’ we definitely need a totally separate web page.
Know when to fold them (together) and know when to split them. That’s part of the ART OF SEO.
So without even talking about where to place your keywords on a page we have those three elements: first, keyword focus, second, keyword density at a numeric level, third, latent semantic indexing
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media