Q: Do we need to update the XML maps on our web site when we add new pages?
Answer. Site maps are a more advanced feature of search engine optimization. My big tip on sitemaps is to create your HTML site map first, and make sure that your HTML site map is linked to from your homepage as well as every other page on your website and that it becomes a clickable HTML path for the Google bot. So as you add new content, you definitely need to change and update your HTML site map.
Asked for the XML site map, this site map needs to reflect the HTML site map, and it is primarily for Google and Bing. So here as well as your website content changes you definitely need to update your site map. There is software that will do this for you, or you can just make it a weekly or monthly ritual to update your site map no biggie.
Remember however that other aspects of search engine optimization are more important, especially keyword density and strong content and of course inbound links. Site maps are icing on the cake only.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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