Q: Another question: I’m a little bit confused about the H1 and H2 heading.. If I have a press releases … Title is clear would be the subheading the H1 and the first paragraph H2?
Q: As we do not have a blog but we are twittering would it make sense to get the tweets visible on our webpage? Meaning like a PR part, where everybody can see the latest releases, to have a twitter box where everybody could see the latest twitter announcements?
Remember that according to the Google search engine optimization starter guide, we should employee the header tag family. Google likes the header tag family because it is a hierarchy.
Think of it this way. Your most important keyword and idea goes in the title tag. Secondly your H1 tag reinforces that idea and perhaps drills down into a second level. Your H2 tag is your second, or if you think about it your tertiary keyword concept. So it’s a nice hierarchy going down from the title tag to each of the header levels.
In terms of building out a press release here are your steps. First, define the target keywords. Second put the target keywords in the title tag. Third, as you write the press release break it up into headlines and sub headlines and use the header text family for those breaks. So you might have just one or two subheads in a press release, but using the header tag family you would have built a nice SEO friendly press release!
Take a look at this blog post for example and you will see that I have broken it out using the header text family into the subcategories. It’s really the same concept for press releases!
And even better concept is to use Google plus at the Google plus profile level, meaning that of an individual, and reproduce some of those Google plus tweets so to speak on to the homepage. Both Twitter and Google plus are essentially microblog platforms. But you are definitely on the right track.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media