Q: My web site hosting company (who I use the CMS through) doesn’t allow a “news feed” on my “home page”… should I still set up a news page and update it regularly? Is that SEO effective if it isn’t on the home page?
Second, if you can edit your home page, you can do this manually. Just designate a time each month, and log on once a month (once a week, whenever it works), and log in and update the HTML code of the home page to have at least three press releases and/or blog posts and/or new items. What you are doing is sending a signal to Google that you have updated your site (this is the freshness signal).
Third, if you can’t do all of this, remember that just having a blog, and/or press releases, and/or new content still helps. By building inbound links to those pages, issuing press releases, building other links and all that… you can still train Google to index your site and do that well.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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