Q: Are landing pages more beneficial – for example, our last SEO company had us purchase multiple domain names, to use as landing pages.
Answer. Google had an update called the EMD Update, which penalized ‘thin websites,’ websites that did not have a lot of content and were an exact match for a search query. So be somewhat wary about this strategy.
That said, there are many many search queries where it is clearly advantageous to have an exact match domain, especially if the domain is supported with good content, some links, and some freshness / social mentions.
Now, in terms of pure SEO, you definitely want landing pages. As I teach in our classes, you want to identify your primary search topics / product or service areas, and create specific landing pages for them. Even better, make the URL’s keyword heavy and make those landing pages ‘one click’ from the home page. Take a look at some of the better websites, such as Progressive.com or Geico.com and you’ll see that they follow this best practice:
So in sum, I would say that this is a pretty good strategy for effective SEO. That’s my final tip!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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