Q: In the key word search tool “Match Types” you check Phrase, Why? and when do you use “exact” and “Broad”?, Why?
Answer. Okay, first let’s be clear that were talking about using the Google AdWords Keyword Tool for SEO. It has a whole other meaning in Google AdWords. In AdWords there are four primary match types –
Now, the Google AdWords tool is really designed and reflects Google AdWords. When we are using it for SEO, we are working within these parameters.
Secondly, the Google AdWords tool is really designed to clutter up someone to AdWords account with tons of keywords and a ton of junk, because quite frankly Google makes its money off of getting people to advertise as broadly as possible! But that broad approach doesn’t work when you’re trying to do search engine optimization!
So in my YouTube video on the Google AdWords Keyword Tool and as I use it as I teach the classes I recommend you check the box only use keywords closely related and use phrase match. That tends to get you data that’s actually useful rather than an avalanche of unrelated keywords.
When do I use ‘exact match?’ This is when I want to know do more people search for ‘auto insurance’ or ‘car insurance?’ That is, to compare two closely related terms.
As we will learn again and again in this class focus is incredibly important to success in the last thing you want to do is clutter your mind and clutter your keyword worksheet with tons of junk. One of my favorite proverbs is a Nigerian proverb: he who goes after two mice, catches none. So by using ‘phrase match’ and ‘only closely related’ in the Google Keyword Tool, we get a nice sharp focus on winnable, high value keywords rather than just a ton of junk.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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