Q: How important is original content (i.e. a branded blog) in boosting rankings?
Answer. Original content is more and more important for effective search engine optimization (SEO). In this post-Penguin and post-Pand world, Google is attempting to force, encourage, cajole, and compel all of us to be creators of original content and to attract links in a natural fashion.
So having original content, meaning content that you and your staff creates that is unique and compelling is more and more important. But that original content in and of itself is not sufficient! First it needs to be correctly structured as I teach in our SEO classes. Content is not King on the Internet! Well- structured content is King! Second, this content needs to benefit from inbound links and social mentions. The good news is that content can actually be "link bait", content can actually bring about the very links that will help you get to the top of Google. So content and link building are actually complementary strategies. How’s that for an SEO tip?
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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