Q: how do you know if a ‘canned’ website if constructed such that it has an SEO base already, and then what impact can you have if not when you don’t own the site? I am a one man operation so no IT to lean on.
Answer. As I teach in my classes, the basic principles of SEO are straightforward. Know your keywords, first! Second, place those keywords into your most important tags (TITLE, META DESCRIPTION, HEADER, IMAGE, LINK). Third, cross-link the website based on keywords, and avoid parameter-based URLs. Fourth, have a blog and/or press releases to freshen the site. And fifth, have a strong keyword-heavy home page, that acts as a one-click gateway down to the main landing pages.
So if your platform, whether it’s a template or home grown, accomplishes this, then it’s great. If not, not. The platform / template does NOT matter. What matters is whether the HTML output is akin to the logical things about SEO that we teach in the class and that represent SEO best practices.
Google, my friend, does not care how you bake the cake (from scratch, from a cake mix, or buy it at a store); it simply cares if the cake is yummy to eat.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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