Question: Can you explain the difference between directory, domain, and URL
Question: On the sfflowershop.com zip code example, won’t it be a bit too much to create a different landing page for all those zip codes?
Question: When you already have a domain and
Answer: OK, what is the difference between a directory, a subdomain, a domain and a URL? All of them refer to the way that we find websites on the Internet. So, first of all, what is a domain? A domain is the most basic part of a web address for example progressive.com. A subdomain refers to what appears in front of the domain, in this example and blog.progressive.com means that there is a subdomain called blog. Note that to Google www.progressive.com and blog.progressive.com are actually two completely different websites! So subdomains split your website into different websites! Most people do not understand this important difference.
What is a directory? A directory refers to everything that comes after the slash or “/”. So for example, www.progressive.com/motorcycles refers to the motorcycles directory. Note that in general a sub directory or just a directory is preferred to a subdomain, because it does not split the domain pagerank, I.e. web link juice! Finally, what is a URL? A URL of course is everything that comes after the domain as in progressive.com/motorcycles/new-insurance.html.
Make sure that all of these are keyword heavy, starting if at all possible with the domain. Google clearly looks at the URL structures and looks to keywords as clues as to what your targets are
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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