After reading so much about title tags, I am now utterly confused! Here are my questions:
Do I need to put the company name in the title tag? If so, do I need to put it on the right or the left?
Answer: Title tags are incredibly important to search engine optimization, so you are right to spend a lot of thought power on how to write your title tags. Generally speaking, it is easy to be number one for your company name, so therefore either do not include your company name on many of your title tags or put the company name in the far right position. Reserve the most powerful positions, which are those on the left, for your target keywords.
Also realize that the title tag becomes the headline on Google. So in less you have a really strong brand like Motorola ot GEICO, then you want the reader to see the keywords first, which is more engaging. That is another reason to put the keywords towards the left of the title tag for search engine optimization purposes.
As for the second part of your question I an adverse to ‘commas.’ I have a hunch that Google deprecates comments so I prefer to use the pipe character (|). Regardless, try to write your title tags as if they are complete sentences or at least read like bulleted lists and avoid comma comma comma phrases, as that is a dead giveaway to Google that you are over optimizing the content!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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