Question: Our 30+ ecommerce sites use duplicate content, using the manufacturer’s info – how to we overcome the problems this causes.
Answer: That’s a good question. I have actually done some consulting in the auto industry, and I know that many of the auto websites are plagued by duplicate content.
So the easy answer is to tweak the content that comes from the data feed so that it has a local angle to it. Secondly, the goal is to identify niche searches that are locally relevant, or products that only that particular dealer has.
But there’s no way around the problem. If 20 websites in your network all have the same content, Houston we have a problem! You have to train the local dealers to create local content that’s unique to them such as blog posts, inventory alerts, and social media mentions that are local and unique.
It’s all about creating unique content that expresses your unique value proposition, and you have to educate the dealers to create that uniqueness. You can’t be lazy!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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