Question: I’m working on my keyword list, now. I’m looking to target people who are looking for chiropractic treatment in the Kansas City area. I’m trying to narrow down my keyword list to my top 10. Is it better to target a keyword with a large number of local
Answer: Riches are in the niches. By this we mean identify the keyword phrases that are definitely your customer. Since you are in Kansas City and dealing with chiropractic, it is obvious that your two major keyword themes will be Kansas City, on the one hand, and chiropractic, on the other.
The Google tools only get you so far. But using your brain, you can easily see that searches that contain both the word Kansas City and the word chiropractic are clearly high-value to you, because they are on the transactional in of the keyword spectrum.
Also as I work on a search engine optimization project I usually recommend starting very narrow, getting the website to the top of those narrow searches and then and only then expanding to more competitive but broader search keywords.
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