Question: I’m working on my keyword list, now. I’m looking to target people who are looking for chiropractic treatment in the Kansas City area. I’m trying to narrow down my keyword list to my top 10. Is it better to target a keyword with a large number of local
Answer: Riches are in the niches. By this we mean identify the keyword phrases that are definitely your customer. Since you are in Kansas City and dealing with chiropractic, it is obvious that your two major keyword themes will be Kansas City, on the one hand, and chiropractic, on the other.
The Google tools only get you so far. But using your brain, you can easily see that searches that contain both the word Kansas City and the word chiropractic are clearly high-value to you, because they are on the transactional in of the keyword spectrum.
Also as I work on a search engine optimization project I usually recommend starting very narrow, getting the website to the top of those narrow searches and then and only then expanding to more competitive but broader search keywords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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