Question: When optimizing a website and trying to keep continuity and relevancy in mind…does it need to flow through several pages..example: Category page, sub-category page, product page? Or do we focus the flow on each page individually…example: title, des
Answer: A good structure is essential to successful SEO, at the level of the website. When I teach the classes I start with keywords, because you must have a good roadmap of the keywords you want to dominate. Second, we will look at page tags and the structure of an individual page.
Third, however, you have to look at the website as a whole. And at this level you’re absolutely right you need to have a logical flow through the website. Google definitely prefers very well organized websites. A good trick to do this is to use a breadcrumb trail.
Strong keyword heavy URLs and logical category sensitive breadcrumb trails are ways to tell Google the themes of your website. And of course the themes reflect your target keywords!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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