Question: Where does industry jargon come in versus more generic verbiage? Does it just depend on customers or should it be a balance for searches?
Answer: In SEO, the customer is never wrong! So the way to answer your question is to ask does the customer search via industry jargon or do they use more generic words? It all depends on how the customers search, and drilling down to those searches that tend to be more to the right side of the continuing: Namely media or longtail searches, and especially searches that are transactional in character.
So if the customer searches with industry jargon, and especially if industry jargon tends to mean that that search is a transactional search and then absolutely positively optimize on industry jargon. To Google a word is a word is a word.
Now that said, the one does not exclude the other. As we will learn having a strong blog is a very effective SEO tactic. Because a blog will allow you to create a lot of varied content that can reach out to all the various ways that customers search. So it’s not one or the other, it’s both!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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