Question: The only way I can get away from a subdomain for our blog is to link from our website to a WordPress site thus duplicating the content. I didn’t do that since I heard that Google deprecates duplicate content. (Our online store is on Big Commerce). W
Answer: Yes, you definitely do NOT want duplicate content. This is a bigger problem on the ‘same’ website than across two different websites, however. So, your best structure is to have the blog hosted on your own domain, as we do – jm.SEO.org/WordPress. However, if you do have your blog on a subdomain (I.e., blog.jm-seo.net), that is still OK – provided you ‘cross link’ to your keyword content.
So, for example, a blog post on ‘top herbal remedies for the flu’ might talk about how bad the 2013 flu season is, and then in the first paragraph have an A HREF that is ‘around’ the keyword phrase, ‘top homeopathic flu remedies.’ In this way the blog post, flows the ‘link juice’ FROM the blog post TO the regular website – and it also gives the reader an ACTION, I.e., to buy your stuff.
So, in sum, have a blog AND a website and just make sure that the content is UNIQUE / a division of labor – the website being the ‘stable’ landing pages, and the blog being the timely short posts!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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