Question: Most of our social media is with Facebook and Pinterest. Should we replicate with Google Plus? Doesn’t seem like people really use it but if helps with Google search, we would invest more time.
Question: Your focus today has been on Google, do we not
Answer: Google+ is very important to search engine optimization! Why? Is it because a lot of people are using Google plus? No! It is because Google plus has a very rich and powerful daddy: Google. Google controls search and Google is using its monopoly control of search to grow the ecosystem around Google plus.
Is this ethical? Is this moral? No! But I do not create the world I just live in it. So the first take away is if you care about Google and SEO, you need to use Google+!
What about Bing? What about Yahoo? They have at most a 30% market share, and if you succeed at Google you will succeed with Yahoo and Bing! So don’t worry about that.
Yelp is very important in San Francisco. I agree. Google+ Local (formerly Google Places) is also a competitor to yelp and it definitely has a big impact on whether you show on Google local results. So I recommend for a local business as I teach in the class on local search engine optimization and review marketing to definitely focus on both yelp and Google+ Local.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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