Question: Looking at just page content-not title tags, etc.- does Google read all page content for key words, or does the keyword-dense text need to be located in a certain area? For example, some website builders denote page header, page content, page footer ar
Answer: Yeah, Google looks first of all to the keywords and how they are positioned inside of the tag structure. As I have indicated many, many times in the class the first and most important tag is the title tag. You must put the keyword in the title tag!
After this, we’ve the keywords into the appropriate tag locations. Then write keyword heavy text. Now, your question sort of implies whether keyword heavy content that is higher up on the page has more value than content that is lower on the page. This used to be more true than it is today. Today, because of stylesheets, there is no real guarantee that what exists at the bottom of the HTML code is truly at the bottom of the browser. So, while I do agree that you want to place your keyword heavy text higher up on the page, I also believe that everything is a hierarchy when it comes to Google and SEO.
So do not put the cart before the horse! The location of text is far less important than its tag structure, and it is most important to just write keyword heavy content.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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