Question: Do you recommend putting product numbers or product names in the title, especially if it is not a known product that most people would not input to do a search?
Question: Is there a character limit for the ALT titles?
Question: along the line of syntax,
Answer: The customer is never wrong when it comes to search engine optimization! So, if your customers search by product numbers or product names, then it is highly appropriate to put these product numbers or product names into your content, especially the title tags. Now, if customers do not search for product numbers or product names, then don’t waste your title tag with that information. Instead, go up to the more generic product names or categories that customers would use.
Secondly, you need to distinguish between branded and nonbranded searches. Many times people are lazy and they type into Google branded searches such as Amazon.com or what time is the TV show Mad Men? To the extent that your customers are searching for competitors brand, you can optimize for competitor brand names. So back to your product example you could conceivably put competitor product numbers or product names into your title tags. For example you could say lightbulb 1234, equivalent to lightbulb 5678 of the competitor in the title tag.
As for your question regarding the character limit for alt attributes in images, as we discussed in class there is no formal limit to the characters. However you should stay focused on just a narrow set of keywords.
As for your third question, regarding syntax, this is actually called stemming. While Google is pretty good at figuring out that test, testing, and tester are all related words and the rule of thumb is that the customer is never wrong. So try to get as close as possible to the most common combinations of these words. Also remember that variety is the spice of life, and mix and match singular and plural across your web content.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media