Question: What if one of our keywords is an acronynm such as SQF audits (Safe Quality Food audits)? Can we still use this as a main core keyword?
Answer: The customer is never wrong when it comes to SEO! So if your customers are searching for acronyms like SQF, then you have to optimize on those keyword patterns. However, be aware the some keywords / acronyms can have cross-meanings. For example, ASICs can mean both ASICS the running shoes and ASICS (Application Specific Integrated Circuits).
So in that sense, the customer will alert his or her search by adding “helper” words like ASIC running shoes vs. just ASICs. So, again, it is paramount to do research and understand how customers search (hence the need for a detailed keyword worksheet!).
Got a question? Click this link to or call . is founder and Senior SEO / Social Media Director of the . He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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