Question: Building websites using a CMS is often not as SEO friendly. What do you recommend businesses do when their Internet marketing budget is low and they need a good website to build on a CMS…Is there recommended CMS that is also SEO friendly?
Answer: CMS stands of course for content management system. The most common CMS systems are WordPress, Joomla, and Drupal. All of these can be very friendly in terms of search engine optimization.
You have to understand that to Google all websites are just HTML code. Google does not care if your website is built in WordPress or in Joomla! All of the major platforms can be used in such a way as being SEO-friendly, if you as the architect understand the basic rules of the game. The problem is that many people do not know the basic rules of the game, and or they depend on the software to make the decisions for them. This is a bit like trying to get your car to drive itself. It doesn’t work
My favorite CMS platform is WordPress. It has the best developed ecosystem.
As for analytics software, I am a huge fan of Google Analytics because it is really the industry standard. The business reality is that Google is giving away Google Analytics for free, which makes it extremely difficult for another vendor to create a paid platform. So over the long term my feeling is that Google Analytics is going to crush any of the opposition, so we might as well standardize on the winner.
By the way, is this fair or ethical? No not at all it is an abuse of Google’s monopoly power, but I do not make the world I just live in it.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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