Question: If you are completely redesigning a website that is doing well on SEO now, and you keep all the same URL names with similar content to the existing site, but also adding other new URLs, will SEO be affected dramatically? Is there something specific to
Answer: This is a very interesting question. First and foremost, realize that Google does not care about your graphical layout your user interface what your website looks like a visual level. So if you’re redesigning your website and you retain the URL structure, the navigational interlinking of the pages, don’t change the title tags, and retain the basic keyword heavy text, really from Google’s perspective you haven’t change the website.
So you’re absolutely right as you’re redesigning your website try to retain those aspects of the current site design that are talking to Google in an effective way. The URL structure, the title tags and the relationships your keywords, the heavy keyword content, and the cross linkages amongst pages.
If you follows that, you can redesign the website in any way and you’ll be fine
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media