Question: Do we then care about ALT tags for images?
Question: Thank you again
Question: When Jason went to Google analytics and checked out the overview of traffic sources and there was a large block of traffic (not provided). Is there a
Answer: There are several questions here. First, do we care about alt tags for images? Yes! On every page of your website you want at least one image with the alt tag containing the target keyword phrase. In fact, Google is more and more insistent that you create a good user experience and having images is part of that user experience.
Second, what does not provided mean in Google analytics? These are keyword searches for which Google is not providing data because the user is signed into their Google account, accessing Google through a secure network connection, and hopping from Google to your website, which is not secure. For sort of silly reasons of privacy, Google is claiming that it should not share this data. So you need to look and webmaster tools for an alternative source of inbound keyword data. Alternatively just ignore the not provided data in Google analytics and focus on the data from people who are not signed into their Google account. Hopefully their behavior is the same as the first group.
Third, duplicate content. I am not as freaked out about duplicate content as most people in the search engine optimization community. This is a problem largely for larger websites that have many duplicative pages, and they need to use the canonical meta-tag to point to the authoritative single webpage. Duplicate content across website is not that much of a problem if you’re not doing anything really over the top!
In terms of press releases, I do think your best practice is to release the press release on your own website first, and then syndicated on one of the free services second. In this case if there is a duplicate content problem, you will not be dinged because you were first out of the gate with the content.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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