Question: I see searches showing up instantly when I type into Google, what is this, and does it impact search engine optimization?
Answer: Google instant, of course, refers to the ‘instant’ results you see as you start typing a search. Don’t confusee this with Google suggest, which are the instant pull down suggestions! They are different.
So, assuming we are talking about Google instant, most people believe that Google Instant is encouraging searches to consolidate around the short tail searches and particular word order that Google suggests. Therefore it becomes more important to focus on the short tail, and on the exact word order of your target searches.
But no one knows for certain, yet, what the real impact will be on user behavior. I personally do not like Google Instant. I find it annoying and often turn it off – so there may be many people like me, that do not use it. Time will tell.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media