Question: How do you know if something is a short tail or long tail?
Answer: Short tail searches mean one or just a few words:
Long tail searches are more than just a few words:
knee surgeons in san francisco
There is a trade off in terms of SEO. The fewer the words (the shorter the tail), the MORE search volume generally, the MORE educational searches tend to be, the LOWER the value in terms of ability to create a conversion. The more the words (the longer the tail), the LOWER the search volume generally, the MORE transactional the searches, and the HIGHER the value.
Don’t worry so much about the short tails, but rather focus on medium and long tail searches – that tends to be more of a sweet spot. That’s why I like to say, ‘Riches are in the niches,’ when it comes to SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media