Question: In your experience do you think it’s worth it to sacrifice grammar and basic word flow for SEO results?
Answer: That’s a very perceptive observation for the first class. Writing for Google is vastly different than writing for humans. Google favors heavy text pages, and favors redundancy. When you look at websites like Progressive.com, Geico.com, etc., you’ll see very, very, very redundant text.
If you read it aloud, you’ll notice immediately that it was written not for humans but for Google.
The ‘art’ of SEO (to the extent that there is an ‘art’) is to write keyword heavy prose for Google YET write it in such a way that human readers aren’t even really aware of it. Moreover, positioning pictures, and flashy stuff, (and better written prose) near the TOP of the page, is another tactic. The top of the page becomes ‘more for humans,’ and the bottom of the page ‘more for Google.’
Beyond redundancy, using synonyms and being INCONSISTENT is actually good, as well. Whereas our English teachers might have taught us to be consistent, if we are writing a page about an attorney, we wil mix / match attorney and lawyer throughout. Not to mention misspellings! (That’s a whole ‘other issue).
Yes, it’s a bit horrifying what gets Google’s approval but it’s a fact.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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