Question: We have a pdf site. Will any of this help us? Which courses would work for us?
Answer: Adobe PDF is not good for SEO. Google CAN index PDF content, but does NOT like it, and strongly prefers natural HTML content. So if you use PDF, be sure to set the document properties to contain keywords, and realize that it is severely deprecated. In any competitive search market, you need to use text heavy HTML.
So, if your site is 100% PDF or heavily PDF, it is just not going to work in anything but the least competitive search markets. You can have PDF’s but you need strong, HTML, SEO-friendly tags, etc. – think about –
A) creating HTML wrappers around your PDF’s / so Google can index the HTML and users will read the complete PDF.
B) using the ADOBE PDF document properties to have keywords (better than nothing).
C) having SOME pages of the site be SEO-friendly in HTML even if others are PDF.
Also be aware that both Adobe and Google all sorts of dribble and propaganda that confuses this issue. But results speak for themselves: For competitive searches, you almost never see PDF’s in the top spots.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media