Question: When using the suggestion terms in Google, for example motorcycle insurance, California came up for you but when I do it NJ comes up for me. Does it matter to me which state I use in the keyword? How do I see which is the most popular state, not necess
Answer: This is because of localization. Google looks at your IP address and infers your physical location. So, since I am in California, it spits back in Google suggest, phrases that people in California tend to type in. If you are in New Jersey, it will show you phrases that people in New Jersey tend to type in.
Localization is a BIG factor these days in SEO. In terms of research, you can ‘set’ your location in the Google search engine, by clicking on ‘search tools’ on the top right, and then you’ll see your city. Then select the DOWN arrow and you can change to another city.
In that way, you can pretend you are in a different city and see how Google changes results based on geographic location. But, yes, localization is incredibly important.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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