Question: When looking at competitors keywords, is it more beneficial to go head-to-head against them (exact word or phrase), or try to change it slightly?
Answer: Riches are in the niches. By this, I mean a) try to find the most directly connecting words that your customers search that are ‘spot on’ for what you have. So in that sense, do not try to compete directly against a competitor if your value is slightly different. b) in some cases, yes you will need to go head-to-head against a competitor.
In that case, you have think of SEO as a game or a battle between you and the competitor. Then it becomes a) identifying the keywords, b) getting to the top of Google, c) writing strong, pithy exciting TITLEs that ‘get the click’ from Google to your website, and d) creating stronger landing pages so that you get conversions (registrations or sales), vs. your competitor.
SEO is very, very much a competitive game. If possible, try to outsmart your competition by finding ‘niches’ that they have not thought of. If not, try to outcompete them. It all depends.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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