Can you hide text from Google for SEO? e.g., white font on white ground?

Question: What is HTML sliders? Can you make the text the same color as the background so its not visible to the view but to Google?

Answer: In HTML 5 (the latest and greatest variant of HTML), you can create ‘sliders’ like on the bottom of salesforce.com. These are visible in the actual HTML but can be interactive to users. So they are cool (like Adobe FLASH) but visible to Google like (traditional) SEO, so they are sort of an SEO person’s dream. So if I were designing a new website, today, I would recommend using them: They are both COOL and SEO friendly.

They also ‘unclutter’ the page, which helps with the look and feel of your website. But not all browsers support them.

As for your second question… can you ‘hide’ text from Google? No, not really. Google has many, many very smart engineers, so they clearly have figured out these sort of ‘SEO dirty tricks’ (called ‘Black Hat SEO,’ in the industry). So don’t do anything as crude at white font on a white background.

You can even ‘overoptimize’ a page by ‘stuffing keywords into it.’ There is what is called n OVER-OPTIMIZATION penalty in SEO as well – so I don’t recommend any sort of dirty trick like that. A strong SEO page, like you see on Geico or Progressive, is visible text, but heavier than you would normally write in terms of keywords.