Question: Can you do international SEO for a local manufacturer website?
Answer: In terms of International SEO, there are some options. First and foremost, get the target cities / countries on your website, and build localized landing pages. So if you target is someone who might do a search like ‘replacement roller manufacturers in Mexico,’ then you have to create content on your site that ‘matches’ that keyword search. This works best for Google.com, which is technically speaking the US based Google.
In terms of truly localized SEO, you then want to create specific websites with the target domain extension and hosted IN the local country. So for Mexico, for example, your target is http://www.google.com.mx/, and your domain extension is .mx. You want to a) register a domain that ends in .mx, and b) be HOSTED in Mexico. Even better you want to LOCALIZE that website with a physical address in Mexico, and a Google+ local listing in Mexico. Then, login to Webmaster tools and tell it that you are IN Mexico and TARGET MEXICO. The complexity here is you end up managing a LOT of micro sites for each country.
Finally, you can also use AdWords. One of the best things in AdWords is local targeting. So you could do a specific MEXICO campaign and send that traffic to your regular website. So if you show up WELL in USA searches, you just target the specific countries where you DO NOT show up.
It’s all about architecting where you want to show up, what the search keyword patterns are (don’t forget do they use Google.com, or Google.com.mx?), and then what are the available resources to use.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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