Question: Thx 🙂
Question: So even though let’s say you’re located in California, yo’re able to rank your site for “SEO Training” in different cities, just because you create Landing Pages specific to that city?
Answer: You ask a lot of questions Michael, which is fabulous. Let me just focus on one – AdWords vs. SEO. In a simple model, I recommend – Do NOT advertise if you are appearing ‘for free’ on page 1 (top ten). Or perhaps if you are in the top three natural results. Why? Budget. AdWords is EXPENSIVE! Unless you have a really robust budget, you can (and will) burn through tons of money on AdWords with not so great results. So it’s a rare business that can sustain a huge AdWords budget / expense.
That said, IF you have budget, you are right – you can and perhaps should run on AdWords especially if you do not show in the top three organic. Google has lots of propaganda that says that AdWords supports SEO and vice-versa, and that you do not get cannibalization of clicks… but I am skeptical. I think they are pretty duplitious about this, so as a conservative when it comes to money, I think the barrier is either you’re in the top three or top ten and then do not advertise for that keywords.
Ultimately, it’s all about ROI and budget. If the ROI supports AdWords then of course go for it.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media