Question: If you show up in the top 10 in SEO generic searches, should you invest in buying AdWords for that same keyword? I would think not, but I
Answer: Your question is really about AdWords strategy and there are conflicting opinions about this. Google, of course, recommends that you advertise on AdWords as well as appear in natural / organic results. But I don’t really trust Google – they make MONEY off of AdWords, so you’d expect that they would say that. They say it’s synergestic.
More realistically, if you appear in the top THREE positions on organic / natural, there is a good reason to believe that you do not need to advertise. Also for BRANDED searches, (your company name), etc., I think it’s a bit ridiculous to advertise for them. Then if you have a medium budget, you might NOT advertise on those keywords that you are on page 1 (top ten results), and re-deploy those funds to keywords that you do NOT show up on.
So it’s all about strategy. I am not a huge AdWords fan – I know how to use it, and I teach it in our AdWords training classes… but it’s like alcohol – use it WISELY and JUDICIOUSLY.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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