Question: Being a news station, our goal is to get people to “read” our website. With that said, throwing in a lot of keywords in a story wouldn’t work like you described in the Progessive example. What are you thoughts on this?
Answer: We will look at press releases and blogging on Friday, and as a news organization, this is really the concept for most of your content. So when a reporter or writer writes a story, they should do a little keyword research and then put those keywords into the TITLE tag of the story headline and spit those back at Google. For example, right now the world is abuzz with Britain’s new prince and princess and their baby talk. If you use ubersuggest.org, you can see what people are searching for –
kate middleton pregnant kate middleton and prince william kate middleton baby bump kate middleton expecting kate middleton infertile kate middleton is pregnant
So good, strong headlines / titles for articles on this, would repeat those phrases and simlarly the article itself would repeat those, have them in the right tags, etc.
Don’t over do it, but don’t under do it. As a writer myself, I can tell you that most writers want to write CLEVER titles, but CLEVER titles don’t work on the web if they do NOT contain keywords. So writing for the Web means researching the keywords and at least putting them in the TITLE tag.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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