Question: Let’s say I have a dumpster rental company in Atlanta and “dumpster rental company” is my most important keyword. When I put “dumpster rental company” in the keyword tool, it tells me that there are 590 local monthly searches. However, because I want t
Answer: Question 1. The Google Keyword tool breaks down at low volumes, so this is an example of the ‘art’ of SEO. Look at the higher volume words, look at the word patterns, and make an educated GUESS about how your target customers might search. Then, once you get your website rockin’ and rollin’ for SEO, use Google Analytics to determine the actual keywords that people are typing in, pay attention to landing pages, and don’t forget to just ASK customers how they find you. The tools are really high level, and not so good for super focused search patterns.
I find it really very helfup to use Google SUGGEST and ubersuggest.org to see how people search – in some way these tools are better than the larger tool.
Question 2. You can optimize on ‘dumpster rental company’ and ‘Atlanta’ with the same TITLE tags and content. The one doesn’t exclude the other. If Atlanta is the true target, then you’ll need to use local SEO and especially a strong Google+ Local page, as I teach in the class on local SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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